You’ve built the business. I’ve been there.

Practical, experienced advice for business owners navigating their next stage.

Built. Scaled. Exited.

I built Forme Spa from the ground up, grew it into New Zealand’s largest day spa group and led its successful sale to endota Australia. Now I work with business owners who want an experienced, independent person to think things through with.

ABOUT HADY OLT

Humming is led by Hady Olt — founder, operator and business mentor.

I know what its like to have your name, money, reputation and future tied to a business.

I was the Founder and CEO of Forme Spa, building it into New Zealand’s largest day spa group and leading its successful sale to Australia’s largest spa group, endota.

Prior to this, I held senior roles in advertising and travel, building a strong foundation in customer strategy, brand and commercial performance.

I’ve worked inside businesses through growth, operational complexity, financial pressure, marketing (including digital), and team challenges — not just from the outside looking in.

Since then, I’ve advised and mentored SME owners across retail, beauty and service businesses, supporting them through both growth and more complex situations.

What can we work through together?

The business isn’t where you want it to be

We work out what’s getting in the way and where your energy will have the greatest impact
We establish what’s working and how we can maximise it, whether that is to grow sales, increase productivity or scale the business

You’re facing a decision

A new hire. An acquisition. Pricing. A new location. A difficult person. A change in direction. Sometimes you just need someone experienced to think it through with. Business advice, made simple.

You simply need someone in your corner

You’re too close to the business. I bring an independent perspective, challenge your thinking and help you focus on what really matters
Running a business can be lonely. Humming gives you an experienced sounding board when you need one

Why Humming?

Because I’ve actually been the owner.

I’ve built a business, scaled it, dealt with the people, the numbers, the operational headaches and the difficult decisions - and ultimately sold it.

I’m not here to give you a 100 page strategy document or tell you how a textbook says your business should operate.

I’m here to help you think clearly, make better decisions and move forward with confidence.

"I’ve had the privilege of working with Hady for over a year, beginning before the launch of my skincare brand. Her guidance has been instrumental throughout my journey. She has supported me in developing effective pricing strategies, generating creative business ideas, solving challenges, and strengthening my marketing efforts after launch. She has helped me think more strategically and approach decisions with clarity and confidence. Beyond her strong business expertise, what truly distinguishes Hady is her genuine care and integrity as a mentor. During a period when I faced personal challenges and needed to step back, she consistently checked in and reassured me of her support. That level of empathy, combined with her professionalism, is rare. Hady embodies the balance of strategic thinking and human connection that every entrepreneur hopes to find in a mentor. I’m truly grateful for her guidance and would highly recommend her to anyone seeking thoughtful and experienced mentorship."

Sara Samavati - Totika
"Hady has been an exceptional business mentor, helping to refine our strategic direction and long-term goals. Her calm, considered guidance through a significant ownership restructure, ensured the process was managed effectively and positioned the business strongly for the future. We could not have achieved this outcome without her expertise and support."

Julia Paul - Crisp Home + Wear
"I highly recommend Hady Olt to anyone in need of expert guidance in both business establishment and improving an existing venture. I have enjoyed a working relationship with Hady for over 3 years – she has provided advice and been a great sounding board. Most recently, Hady assisted me to identify a business to acquire; we then undertook the due diligence process - verifying the financial health and assessing growth potential etc. Following the successful negotiation, she worked with me re market positioning, stock selection, social media communications, strategic planning and other key aspects. She brings a wealth of experience, discipline and practical solutions – she really cares and truly wants your business to reach its full potential."

Linda Johnson - Matakana Home
"We have gained very positive and professional support with Hady mentoring us for over a year now. She challenges the status quo but also identifies our strengths with enthusiasm. With her great experience and knowledge in marketing and business we have been able to expose opportunities with confidence and grow in new areas. We always look forward to our sessions with Hady and are always left inspired with proactive work on’s to move forward with."

Linda Abbott - Marthas Furnishing Fabrics